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How to Reignite Creative Spark &Get Success

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Professor Gary Hamel is working on a new book, which will be launched in autumn this year. It seeks to explain why companies across the world struggle to continuously innovate. It's an issue that is likely to resonate well with most CEOs. By now, all of them are well aware of why innovation is crucial to their firm's survival. They also know that it is far too important to be left to just a few folks inside the organisation — or something that happens almost by accident. Yet not many have been able to light the creative spark inside their corporation that allows radical ideas to bubble up from the bottom and see the light of day.

Hamel, the reigning guru of strategy, believes he has some of the answers. Last year, he set up a unique lab inside the London Business School, where he teaches as visiting faculty, to study how companies can develop a methodology to evolve a more systematic process to manage innovation. Just days before his first management seminar in Mumbai and Delhi, being organised by Indiatimes later this month, Hamel shared some of the new ideas with ET in an exclusive one-on-one interview over the phone from the US.

Hamel says there's a simple reason why most companies continue to struggle on their innovation agenda. The foundation of every large company was based on a set of certain principles of standardisation, specialisation, hierarchy, planning and control and the use of financial rewards to motivate people. These, says Hamel, were part of a simple credo of efficiency or the ability to do the same thing over and over again with precision.

“So if you think, standardisation is wonderful in a manufacturing process, when you start to standardise mindsets, then innovation and thinking dies. Specialisation is a critical function because it helps people to do processes over and over again. But, innovation requires you to cross boundaries, to put different kinds of people and skills together, all of which comes from different points of view and different perspectives,” says Hamel.

Innovation needs a different set of processes from the ones that were created for driving operational efficiency. It also calls for a very different management DNA — something that continues to elude most large corporations. (This probably explains why new wealth over the last 40 years has been created by relatively newcomers, and not by the incumbents.) More.....Let The Creative Spark Ingnite Your Work Part-2
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