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Let The Creative Spark Ingnite Your Work Part-2














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For one, Hamel argues that a hierarchical, top-down leadership strategy and management is antithetical to building innovation as a capability. Today, technology makes it possible for companies to put the tools of creativity in the hands of every employee. For in-stance, it is entirely possible for every employee to have access to a database of customers, competitors and technology insights that they can use to drive their own innovative thinking.
 
Yet most of the times, technology insights are held in R&D, marketing insights are held by the marketers. “I believe that you have to create a database where every single employee in the world has access to the building blocks through in-novation. These building blocks are the fundamen-tally new insights of the un-articulated needs of custom-ers, technology discontinui-ties, about changes in life-style, about competitors and industry maps. In most companies, employees do not have access to that. To me, it is scandalous but I think, much of the problem is that it is the legacy of an industry, which binds us to the assumption that power and the wisdom lead us to the top of the organisation,” says Hamel.
 
Yet that's what is striking about the truly innovative companies: they tend to be much more broadly dis-tributed and employees get much more freedom in ex-perimenting. Like Whirl-pool, which no one say as an innovating firm 10 years ago. Today, it is seen as the most innovative company in the world. With Hamel’s help, they have trained 35,000 people to be innova-tors, who in turn have gen-erated 7,500 ideas. Some of these ideas were for setting up new businesses, while most were much more modest. But as many as 350 ideas have gone into ex-perimental phase. About 50 or 60 have already hit the marketplace. The bottom-line: there’s an enormous difference between giving everyone in an organisation the skill and tools to be an innovator versus having a few people in a specialised department work on inno-vation, avers the strategy guru. How to Reignite Creative Spark &Get Success Part-1
 
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